Product & AI Systems Leader.
Turning business context into scalable products, platforms, and automation.
I started writing PHP. Then I designed architectures. Then I led products. After 15 years, I've come to understand that the best products are built by people who've lived all three layers — the code, the system, and the human problem.
Today I lead product delivery at Pi R Square, where I help enterprises and SMEs build digital solutions that actually work. I specialize in translating ambiguity into clarity — and then shipping it.
Today I use AI as a working system, not a bolt-on feature — improving how teams manage context, documentation, decisions, and execution. I am growing toward Head/VP Product & Technology leadership while taking on selected Product & AI Systems advisory engagements.
From discovery to go-live — I bring structure, depth, and momentum to every product I own.
End-to-end lifecycle — discovery, backlog, sprint cycles, UAT, go-live. I keep teams aligned and stakeholders informed without sacrificing velocity.
I actively integrate LLMs, Notion AI agents, and automation into product workflows — cutting turnaround dramatically. AI isn't a feature I build; it's how I work.
As a former system architect, I bring genuine technical depth — API design, integrations, system constraints. I understand the systems I manage.
Led teams of 5–10 across design, dev, QA, and compliance. I speak engineering and business equally — fewer misunderstandings, faster decisions.
Selected, non-confidential examples of the product, platform, and delivery contexts where I have led meaningful work.
Operating evidenceIntroduced AI-assisted documentation and specification workflows to reduce manual coordination and turnaround.
Product evidenceBalanced onboarding usability, platform reality, and regulatory requirements in every product decision.
Leadership evidenceConnected experiments, technology choices, and long-term platform direction to business goals.
Focused engagements for leaders and teams who need clearer product direction, better operating workflows, or experienced product and technology leadership.
A focused review of your product process and AI workflow. You leave with the highest-value opportunities, practical risks, and a prioritized action plan.
Turn an ambiguous initiative into aligned product direction, platform decisions, scope, priorities, and a delivery-ready roadmap.
Senior hands-on leadership for a defined period: clarify direction, align stakeholders, strengthen delivery, and connect product decisions to system reality.
Leading full product delivery for enterprise and SME clients. Introduced AI-powered workflows — Notion AI agents, automated documentation — that cut specification turnaround significantly. Managing 5–10 person cross-functional teams across design, dev, and QA.
Owned authentication and identity-verification journeys for TrueMoney, including document submission and passwordless login using OTP and device biometrics. Translated user and support pain points into PRDs, aligning architecture, engineering, compliance, and business stakeholders through structured enterprise delivery.
4+ years shaping digital platform strategy for Thailand's leading real estate developer. A/B testing programs improved conversion; managed martech stack evaluation and defined digital roadmaps aligned with enterprise business goals.
Built deep technical foundations across roles: System Architect at Pi R Square, Project Manager at iProspect, Senior Software Engineer at Flexmedia Group, and earlier as a full-stack and PHP engineer. This is the bedrock that makes my product thinking different.
A focused advisory problem and a leadership opportunity need different context. Start with the path that fits.
Recruiter or hiring lead? My CV is available upon request. Request my CV →